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The Usual

A Dubai multidisciplinary studio. Arts and Spaces, two disciplines, one studio.

What we do

Two disciplines, run as one team, from a first mark to a finished space.

  • 01arts

    Brand identity & guidelines

    Naming, logo systems, typographic voice and the guidelines that keep them coherent everywhere.

  • 02arts

    Signage, billboard & OOH

    Environmental and out-of-home design, produced and installed at city scale.

  • 03arts

    Ad campaigns

    Film, content and digital, concepted, directed and delivered.

  • 04arts

    Print & packaging

    Editorial art direction, collateral and packaging with production oversight.

  • 01spaces

    Interior & spatial design

    Concept, space planning and material language, from first sketch to a resolved environment.

  • 02spaces

    FF&E & custom joinery

    Specification, sourcing and bespoke joinery drawn and built to fit.

  • 03spaces

    Civil, MEP & lighting

    Civil and MEP works with a considered lighting design layered through.

  • 04spaces

    Permitting & turn-key

    Authority permitting and turn-key delivery, handed over ready to open.

The studio

One studio in Dubai, working across brand and build, so an idea stays intact from the first mark to the finished room.

Contact

Let’s do something unusual.

Tell us about the project, a brand, a space, or both. We’ll come back within two working days.